How The Weed Store Merchandises Cannabinoids on Their Cannabis Menus
Typically, cannabis menus are overloaded with information. The cannabis plant is highly complex, which makes filling up the menus with an overload of product information very easy. Too easy.
To a new cannabis consumer, wrapping one’s head around understanding the plant’s information can be overwhelming. To a frequent visiting consumer, sifting through the product information to find exactly what they are looking for can be trying.
Depending on the category and products listed, not all information needs to be there. We believe there is value in taking out the clutter and noise on your dispensary menus, so you can show only what your customers care about.
Show only what you need to on your dispensary menu. Less is more.
In our experience, cannabis dispensaries use the same format and information for all product categories on their menus. This menu setup gets the job done, but as we said, it can be overwhelming and unnecessary. We know effective merchandising drives revenue and with an emerging industry where the rules aren’t written yet - like cannabis, the opportunities for improvement are endless.
Using highly informative menus can be ineffective when trying to emphasize certain category features. Filtering the display of a product’s cannabinoids is a good example of this.
In this blog, we’re going to talk about how you can create an effective merchandising strategy that alleviates your customer’s information overload with cannabinoids.
Customize your menus to only showcase certain cannabinoids
Different products and categories have different merchandising needs.
When it comes to showing a product’s cannabinoids, not all information is needed.
Each cannabis category; such as edibles, flower, vapes, oils, pre-rolls, has something unique to offer.
The way you communicate to consumers about products should be purposeful and customized specifically for each product. For example, when talking to customers about bulk flower offerings, you typically don’t have to discuss the CBD percentage in the package. Since CBD is rarely seen in bulk flower, your customers aren’t going to that menu to get the benefits of CBD.
Each cannabis category has unique merchandising needs 🍹🍫🛢️🌿😮💨
This photo was taken at Farmer Jane Cannabis Co. in Regina
By turning On and Off different cannabinoid columns on your menus, customers can access product information quickly and make informed purchasing decisions that meet their desired needs. Make it easy and transparent and give customers only what they want.
Along with showing a product’s cannabinoids on your menu, BudSense also recommends displaying general product information such as the product name, brand, classification, size, and price. Additional information that can be displayed for all or some product categories includes total terpenes, individual terpenes, and effects or tasting notes.
A well-thought-out merchandising strategy considers all product display options and product categories and ensures the merchandising choices made reflect the consumer needs and product category attributes.
Give your customers quality product information over quantity 🌿
What The Weed Store is saying about Cannabinoids on their menu
The Weed Store is a dispensary located in Regina, Saskatchewan. They’re known for having the “cheapest weed in the city”.
Their customers primarily come into their dispensary looking for low-priced products with high THC. To best serve their customers, The Weed Store carries a lot of product inventory with high THC and low CBD, with many products that contain less than 1% CBD.
Since THC value and price is so important to their brand and customers, BudSense suggested they remove the CBD column on their menu and add a secondary price column to showcase unit pricing. By doing this, The Weed Store was able to remove the noise on their menu, also known as, useless information, and draw the customer’s eyes to the THC column and the price columns.
This is a fantastic example of how your brand story, customers’ needs, and merchandising can align. Removing columns isn’t necessarily the right display option for all menus and all dispensaries but when you’re a value-driven brand and your customers have specific needs, it just makes sense to utilize the dynamic column feature wherever possible.
How to clean up cannabinoids on your dispensary menu
BudSense offers menu flexibility not found anywhere else. With BudSense you have full control of your menus. You can try ideas, modify existing menus, and make new menus all from the dashboard.
This menu customization extends to cleaning up cannabis cannabinoids on your menu. With BudSense’s guidance, your menus will be tuned up in no time.
We hope this blog gets you excited and thinking about all the ways you can merchandise your store to meet the needs of each product and product category. Book a demo today to learn more about how BudSense makes selling weed easy.
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