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Tags are the quiet engine that makes visual merchandising in BudSense more powerful and more accurate than ever before. They allow our team to capture and store rich product details in the BudSense database. In a world where flavour, effect, and farming practice matter more than ever, Tags make sure your menus reflect what makes your products different.

In this Q&A, we asked Ethan, who leads sales at BudSense, to share what he hears most often in demos and sales calls:

• Which features grab attention right away

• What the “wow moment” looks like depending on the retailer

• Why trust is always the biggest concern in cannabis tech

• And how BudSense’s print menus keep blowing people away

In this Q&A with Carmen Johanson, COO of BudSense, she digs into the subtleties of menu deployment for large operators:

• How to introduce new systems without overwhelming staff

• Why change management often makes or breaks retail tech adoption

• And how BudSense keeps operators focused on creating value instead of wasting time on manual upkeep

A follow up conversation with David Thomas about the nuances of menu management — the hidden costs, the role of frontline staff, the risks of menu drift, and how menus can be more than static lists. We dive into the practical realities of how great menus protect revenue, empower staff, and keep customers engaged.

In this Q&A, we sat down with David Thomas, founder and CEO of BudSense, to talk about how the platform supports large operators, the challenges it helps solve, and why its approach of automation, flexibility, and partnership has made it the trusted menu system for some of the biggest names in cannabis retail.

Wyld Raspberry THC gummies stand out for their real fruit ingredients, curated terpene blends, and consistent effects. These aren’t just edibles, they’re thoughtfully crafted experiences that keep customers coming back. When your menu highlights what matters, it helps products like Wyld shine.

Is your dispensary telling the right story?

Max is a fast-moving cannabis consumer who prefers the simplicity of disposable vapes. With no need for batteries, carts, or setup, he values devices that are ready when he is and reflect his personal style. BudSense helps dispensaries connect with shoppers like Max by highlighting disposable vapes with clear sections, flavor tags, and infusion labels that guide confident purchases.
Is your menu helping consumers like Max find their perfect vape?

Marius is a returning cannabis consumer who found his perfect match in edibles. After years of avoiding cannabis due to the discomfort of smoking, he rediscovered it in a more enjoyable form. Full-spectrum and solventless edibles quickly became his go-to for their balanced, true-to-plant effects. He now shops with intention, always looking for products that highlight how they’re made.
Which infusion type gives you the best experience?

Emily is a casual cannabis consumer who gravitates toward slim pre-rolls for their convenience, portion size, and flavorful variety. From quick solo sessions to infused options that pack a punch, slim formats fit seamlessly into her lifestyle. With more consumers seeking right-sized, flavourful joints, is your dispensary highlighting the products they actually want to see?

Javier prefers his cannabis ready to roll. As a daily consumer who values simplicity and flavor, milled flower gives him consistent quality without the hassle of grinding or removing stems. With curated blends from craft producers, it’s become his favorite way to enjoy variety and convenience in one pouch.
Is your dispensary making it easy for shoppers like Javier to roll on their terms?

Sadie is a chef and cannabis enthusiast who prefers making her own edibles rather than relying on pre-packaged sweets. She values the ability to control dosage, avoid added sugars, and pair cannabis with her culinary creations. With full-spectrum products like RSO and infused olive oils, her kitchen becomes a space for both creativity and wellness.
Is your dispensary helping DIY consumers like Sadie elevate their infused cooking experience?

Nadine is a daily cannabis consumer with a deep appreciation for gas-forward craft flower. She shops with her nose, drawn to rich, diesel-heavy aromas that signal a bold, potent experience. Her go-to brand is BLK MKT, known for its small-batch, terpene-rich cultivars that deliver consistent quality.

What gassy strain is topping your list this season?

Arthur is a longtime cannabis consumer who prefers outdoor-grown flower for its rich terpene profiles, sustainable cultivation, and better value. His go-to products, like Couch Potato and Organic Grand Daddy Purple, reflect his belief that sun-grown cannabis offers more authentic and expressive effects. BudSense helps shoppers like Arthur find these options easily through curated menu sections, terpene transparency, and sun-grown badges. Could your dispensary be doing more to support outdoor cannabis fans like Arthur?

Henry shops for cannabis based on aroma and flavor, seeking out products with fruity terpenes like limonene and myrcene. For him, the right scent is the deciding factor in every purchase. As more consumers prioritize sensory experiences, dispensaries can cater to this shift by highlighting terpenes and customizing their menus to match customer preferences.

Is your dispensary ready to help Henry find his favourite flavors?

Jerry is a modern cannabis consumer who gravitates toward innovative, smoke-free products like THC pouches and inhalers. With no ties to traditional consumption methods, he’s drawn to formats that offer convenience, discretion, and precision. He trusts the regulated market for consistent quality and turns to BudSense menus to quickly find new products through smart tags and clear organization.
Is your dispensary ready to help consumers like Jerry discover what’s next?

Ira is always on the lookout for the top indica strains available on the OCS, prioritizing craft-grown flower with rich aromas, potent effects, and premium quality. From Royal Dive #3: Hindu Glue to Gas Face by Sixty Seven Sins, she carefully selects strains that deliver ultimate relaxation. With dispensaries offering an ever-expanding selection of high-quality indicas, there’s always something new to explore.

Which top-tier indica from the OCS is on your must-try list?

Meet Steve, a passionate cannabis grower who cultivates plants in his backyard each summer and maintains an indoor setup year-round. As this year’s outdoor growing season approaches, he’s eager to explore the latest seed offerings from the OCS to refine his grow.
How can dispensaries help cultivators like Steve find the best genetics for their next harvest?

Garrett, the self-proclaimed "Sativa Diva," is an experienced cannabis enthusiast who thrives on high-potency sativa strains. He loves the uplifting, social effects of sativas, making them his go-to for energized interactions. Garrett values dispensaries that make it easy to find high-THC sativa options through clear labeling and knowledgeable staff.
His passion highlights the importance of a well-curated shopping experience, where dispensaries not only provide quality products but also foster a vibrant community for cannabis enthusiasts like him.

Is your dispensary making it easy for sativa lovers to find their perfect match?

Shelly is a wellness-focused consumer who incorporates cannabis topicals into her self-care routine, favoring non-psychoactive products with secondary cannabinoids like CBN and CBG. She values dispensaries that provide clear product labeling and knowledgeable budtenders who help her navigate the growing selection of wellness offerings.

How can dispensaries better support customers like Shelly who seek cannabis for self-care without the high?

Meet Renee, reconnecting with her old flame, cannabis. Decades ago, she enjoyed the unique flavors of landrace strains like Durban Poison and Acapulco Gold. Now, with legalization, she's on a mission to recapture those cherished moments. Renee's quest led her to Durban Poison by Mendo Select, a strain that invokes nostalgia with every inhale.

Could these landrace strains be the perfect connection to her past experiences and present adventures?

Penelope is a discerning cannabis consumer who values infused pre-rolls that offer more than just high THC levels. She seeks out products crafted with premium concentrates like live resin, live rosin, and bubble hash, appreciating the depth of flavor and full-spectrum effects they provide. Transparency is key for her—she wants dispensary menus to clearly list infusion methods so she can make informed choices.

Dispensaries that highlight high-quality infusions and provide clear product details can earn Penelope’s trust and loyalty. The question is: are they ready to meet the expectations of consumers like her?

Matthew is an experienced cannabis consumer with a passion for edibles, especially those that push beyond the conventional limits of flavor and potency. Having experienced high-THC edibles in the legacy market, Matthew appreciates the familiarity and potency that these newer regulated market offerings provide. His dedication to exploring innovative products makes him a discerning customer who values both quality and creativity in the cannabis market. Could these high-potency lozenges be the perfect bridge between his past experiences and the present regulated market?

Karin is a mindful cannabis consumer who values consistency and wellness. Once a week, she enjoys CBD edibles like Wyld Mixed Berry CBD soft chews to enhance her relaxation routine. As a "Loyal Wellness Consumer," Karin seeks products that align with her holistic approach to self-care, focusing on balance and calm over high potency. Dispensaries can connect with customers like her by highlighting wellness-focused products, providing clear information on cannabinoids like CBD, CBN, and CBG, and offering personalized recommendations. But are they ready to support those who view cannabis as a key part of intentional living?

Alexzander is a curious cannabis enthusiast who seeks high-quality products with rich terpene profiles. He gravitates toward drinks, vapes, concentrates, and bulk flower, favoring brands like Simply Bare for their organic cultivation and terpene transparency. With a budget of $100 to $250, his quick 5–10 minute visits are all about finding products that deliver a nuanced, elevated experience.

Dispensaries that showcase terpene content and emphasize grow quality can capture Alexzander’s loyalty. The question is: are they ready to help him discover his next favorite product?

Julyssa is a savvy cannabis consumer who loves finding potent concentrates at great prices. Her current favorite is the Dab Lite Baller Jar by Astrolabs, which offers a balanced experience with live rosin and CBD isolate. During her quick 5–10 minute dispensary visits, she’s guided by sale tags, new product labels, and price points.

To keep customers like Julyssa engaged, dispensaries should highlight terpene-rich concentrates and offer product education and value. The question is: can they meet her high expectations for discovery and quality?

Michael is a cannabis enthusiast always on the lookout for the latest products, especially flavor-rich pre-rolls and cannabis drinks. To get the most bang for his buck, he frequents discount shops, enjoying brands like Spinach and Versus for their evolving flavors and quality. As a "Curious Explorer," Michael thrives on discovering new finds without breaking the bank, making flavor variety his top priority. Dispensaries can captivate customers like him by showcasing fresh arrivals and offering personalized recommendations—but will they be able to keep up with his ever-growing curiosity for innovation and taste?