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The Forgotten Strain: The Impact of Missing Jar Labels on Cannabis Concentrate Loyalty in Canada

When a customer purchases a concentrate, they're not just buying a product; they're buying an experience, a brand, and, potentially, a new favorite strain. However, what happens when there's no jar label to remind them of their choice? This lack of identification sets the stage for a story all too common yet seldom addressed—the story of the forgotten strain.

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