Badges, “The First Thing Customers Notice on Menus”
In today's competitive retail landscape, visual merchandising is crucial to providing an exceptional shopping experience for cannabis customers.
However, balancing product information, space, and customer expectations can be challenging.
In this blog, we'll explore one of the most concise, effective, and enjoyable tools used in merchandising.
Our retailers call this tool “the first thing customers notice on menus” and we call this tool “Badges".
What are Badges?
Badges are small images/icons that can be placed alongside products. They are a fun and unique way to capture customer’s attention. These symbols can draw attention to particular items, making it easier for customers to find exactly what they're looking for. Not only do Badges help customers navigate your menus quickly, but they also are highly informative.
Use Badges as visual cues to share product information
Unlock A New Level Of Engagement On Your Cannabis Menus
Increase Engagement
Badges on your cannabis menus help you to increase engagement with your customers. By making it easier for them to find what they’re looking for, they’ll be more likely to explore the different products on your menu. This can lead to increased sales as customers explore and discover new products they may not have known about before.
But don’t take our word for it.
Hear from real retailers who are getting real results.
“The first thing customers notice on menus is the symbols and the tags that we’ve been using. We started using the fire icon to say if the product is fire or not and the customers always gravitate towards that product.”
- Luke Gillespie, The Weed Store
“We use a lot of the emojis on menus - especially on vapes. If the vape has a little grape flavour, she puts the little grape emoji 🍇. People just go to that menu immediately because it stands out to them.”
- Kamryn Weisgerber, Farmer Jane Cannabis Co.
Flavors
Capture the attention of your customers with tasty Flavors Badges
Visual Cues for Shopping
Adding Badges to your cannabis menus give customers visual cues for shopping. They provide more information about products that are easy-to-understand and absorb.
Badges can be used to show:
Ratios
Flavors
Aromas
Effects
Extraction Methods
Terpenes
Classifications
Cannabinoids
By giving customers visual cues for shopping, you can make it easier for them to find the products they’re looking for.
Effects
Pair products with the Effect Badges to inform customers what they will feel
Make your own Badges
BudSense makes customization a priority. We know how important customization is when designing and building out the look of dispensaries.
One of the best parts about BudSense’s Badges is the ability to add custom badges to menus! This allows retailers to create their own badges, uploading the images they want to display next to their products.
Extraction Methods
Use Badges to comply to regulations in your State
I want to learn more about BudSense, what do I do next?
Great Question! Book a demo today to learn more about how BudSense can enhance your merchandising and your cannabis shop!
Cannabinoids & Classifications
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