Labels, "Capture the Most Attention on Menus”
Retail cannabis is competitive. Leaning into visual merchandising helps create the shopping experience that cannabis customers expect and help blow past the competition.
However, balancing product promoting, product information, space, and customer expectations can be challenging.
In this blog, we'll explore one of the most effective, concise and enjoyable tools used in merchandising.
Our retailers call it the tool that “captures the most attention on our menus” and we call it “Labels".
Use ‘Sale’ and ‘Low Stock’ Labels to move products and get them out the door!
What are Labels?
Labels are small tags that can be placed alongside products. They are a unique and effective way to capture customer’s attention. These tags can draw attention to specific products, making it easier for customers to find exactly what they're looking for. Not only do Labels help shoppers navigate menus quickly, but they also are highly informative.
Use Labels as visual cues to share product information
Unlock A New Level Of Engagement On Your Cannabis Menus
Increase Engagement
Labels increase customer engagement when placed on cannabis menus. By making it easier for customers to find what they’re looking for, customer will be more likely to explore the different products on your menu. This can lead to increased sales as customers explore and discover new products they may not have known about before.
But don’t take our word for it.
Hear from real retailers getting real results.
“The first thing customers notice on menus is the symbols and the tags that we’ve been using. We started using the fire icon to say if the product is fire or not and the customers always gravitate towards that product.”
- Luke Gillespie, The Weed Store
“Labels capture the most attention on menus. Since it’s the only real splash of color people are really drawn to those first.”
- Taylor Bates, Farmer Jane Cannabis Co.
Sale
Capture the attention of your customers bright red sales tags
Visual Cues for Shopping
Labels on cannabis menus act as visual cues for shoppers to help them make purchasing decisions. They provide more information about inventory that are easy-to-understand and absorb.
Labels can be used to show:
Sale
New Drop
Restocked
Low Stock
Staff Picks
Local
High THC
By giving customers visual cues for shopping, you can make it easier for them to find the products they’re looking for.
New Drop
Let customers get excited about what’s new in store!
Make your own Labels
Customization and flexibility is a priority at BudSense. When designing and building out the look of dispensaries, we know how important customization is.
One of our customers favorite features about BudSense’s Labels is the ability to add custom Label to menus! This allows them to choose the text color, label color, shape and text of their own labels and display next to their chosen products.
Here’s a few examples of custom labels we’ve seen
Locally Grown
Staff Picks
High THC
Live Resin
Infused
Best Buy
Last Chance
Low Stock
Use Labels to create a sense of urgency
Adding Labels to products
There are several simple ways to add Labels to the products on menus. These ways include:
Select product by product which ones to add Labels to
Use Smart Labels to add Labels to product that fit a specified criteria
I want to learn more about BudSense, what do I do next?
Great Question! Book a demo today to learn more about how BudSense can enhance your merchandising and your cannabis shop!
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